MAFS, and it’s magic formula.
MAFS. Love it or hate it, but there's no denying the fact everyone is talking about it. But why? What's the winning formula of this show (and all reality shows). And how can you follow a similar formula in your business marketing?
The idea of marrying a stranger is both intriguing and shocking, which keeps viewers hooked. It creates a mix of suspense, drama, and curiosity, making people want to see how the couples handle the pressure of being in a relationship.
Reality television thrives on emotional highs and lows, and MAFS delivers plenty of drama. From arguments and betrayals to moments of unexpected connection, there's always something happening that keeps the audience engaged.
Real-Life Stakes: Unlike scripted shows, the relationships on MAFS feel more real because they involve genuine emotions, which draws in people who enjoy watching authentic human experiences unfold on screen.
Many viewers can relate to the pressures of relationships or are fascinated by the challenges of marriage. Watching the participants struggle or succeed makes for compelling viewing.
With multiple seasons and new couples, the show offers a fresh take every time, but still keeps some familiar elements, which keeps both new and returning viewers interested.
Human psychology and the angle of it all being a "social experiment, this creates a level of curiosity about how professionals match strangers and whether those matches can lead to long-term success. There creates another dimension of entertainment.
Finally, word of mouth. Everyone is talking about it. Your friends and family are discussing it. It's in your Instagram feed. Naturally your interest spikes, as you find yourself tuning in too. Ahhh, Word of Mouth. My most favourite (and genuine) tool in the marketing handbag.
There is a lot to think about there. So many strategies undertaken for engagement. Strategies which could be applied in boosting your own businesses engagement. Perhaps this is why social media works so well for businesses. Viewers (let's say, potential new clients) enjoy following a business that likes to share their reality. It helps build trust between the client and the business. The viewer starts to feel like they know you. You are capturing your market, and this is priceless.
