Website vs Facebook page
A website often offers more control and flexibility than a Facebook page for a business, but both can play important roles depending on your goals.
Here are some reasons why a website might be considered better than just using a Facebook page for a business:
1. Professionalism & Credibility
A well-designed website looks more professional and can help build trust with potential customers. It shows you're serious about your business.
A Facebook page can look less formal and may not fully represent the branding and image you want to convey.
2. Full Control
On your website, you control the design, layout, and content. You're not limited by Facebook's design constraints or its algorithm deciding what your followers see.
Facebook pages are subject to changes in Facebook's rules, algorithms, and limitations, which may affect visibility.
3. Customization & Features
Websites allow you to integrate features specific to your business (e.g., an e-commerce shop, booking system, blog, etc.).
Facebook has some features, but they’re often more basic and limited compared to what you can do on your own website.
4. SEO & Searchability
A website can be optimized for search engines (SEO), helping you rank in search results and be discovered by people searching for your products or services.
A Facebook page is indexed by search engines, but it doesn’t have the same level of search visibility or control over SEO.
5. Ownership of Data
On your website, you own your customer data and analytics, allowing you to build a mailing list, track behavior, and use it for marketing.
Facebook controls the data from your page, which can limit your ability to directly interact with your audience outside the platform.
6. Long-Term Growth
Your website can grow with you, offering scalability in terms of content, products, and features. As your business evolves, your website can evolve too.
Facebook pages are somewhat static and may not be as adaptable to long-term growth.
That being said...
A Facebook page offers several benefits like:
Social engagement: Direct interaction with followers, easier to build community.
Ad targeting: Facebook’s ad platform allows for highly targeted ads based on interests, behaviors, and location.
Easy sharing: Content can be easily shared, helping you reach a broader audience organically.
A balanced approach could be using both a website and a Facebook page. The website is where your brand has full control, and the Facebook page helps you engage with your audience in a more social way.
